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A Key Visual is a piece of art released by an anime studio as a concept and showcase of how an upcoming anime project will look like, often a few months before its airing.
These are often in the form of posters with the copyright_name prominently on it, focusing on the appearance of the main characters. Along with them are often released character_sheets for the same characters.
Note that this is different from concept_art, which is instead for something that is/was still in production at the time of its creation.
Key Visual is official_art.
Not to be confused with Key/VisualArt's (Key_(company)).
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